About Us

Our all-volunteer 501(c)3 nonprofit grassroots organization centered in Rochester, NY has been advocating for nonhuman animal rights since 1989.


Liberation of all animals


Nonhuman animals have the right to live without fear, pain, suffering, or death caused by human subjugation.


We support animal rights and the vegan ethic in the Rochester, N.Y. area by educating the public about AR philosophy and specific animal issues, raising awareness of and expressing dissent against examples of exploitation and abuse, and supporting the advocacy community.


  • Care for the environment
  • Civility
  • Compassion
  • Dignity
  • Fiscal responsibility
  • Justice
  • Liberation
  • Nonviolence
  • Truth
  • Unbiased

We affirm that animals do not exist for human use or exploitation, in any way, for any reason. Together we make the choice to advocate daily for the rights of all nonhuman animals.

ARRoc embraces the Vegan Ethic

Veganism is a moral and ethical way of living.

It is the practice of non-cooperation and non-participation in anything that exploits nonhuman animals, humans, or the environment.

It is a moral baseline for our conduct and how we are revealed to the world.


Since early 2002, ARRoc has tended to a section of highway in Rochester NY. Ours is a 2-mile-section on Browncroft Blvd, down through Ellison Park, from 590 to Qualtrough Road. If you drive down Browncroft, you’ll see a big blue AAH sign at each end of our section.

Marylynn Marino is ARRoc’s AAH Chair, leading our volunteer members. Our volunteers go out several times a year to clean up, and they wear bright orange vests and hardhats provided by DoT. If you would like to help, please contact us.


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Our content is either created by us or was acquired under Creative Commons or other copyright-free system in good faith.  If you believe content on our site is copyrighted by you, please contact us.