ARRoc has endorsed the Plant Based Treaty—and you can too! This global initiative calls for a shift away from animal agriculture to protect animals, the planet, and our future. Individuals, organizations, businesses, and even cities can sign on. Learn more…
Many thanks to Sam and Adam for showing up to TV activism on Saturday at the Rochester Public Market. Over the course of two hours, about 10 people were reached with a longer, more serious discussion, and hundreds saw the…
This Juneteenth, ARRoc honors the ongoing struggle for Black liberation and celebrates the resilience, strength, and culture of the Black community. Freedom must be for everyone. 📅 Rochester’s Juneteenth Festival & Parade takes place this Saturday, June 14! Learn more:…
ARRoc Reality rebooted TV activism in Rochester with video outreach at the Public Market for two hours on Saturday June 7, 2025. The weather was great and foot traffic was fine. We displayed the truth about what happens in the…
The Rochester VegFest is coming back for 2025! While details are still being finalized and vendors are signing up, you can expect incredible vegan food, merch, and more from local vendors, plus cooking demos from plant-based food and health experts as well…
Tina tabled at the Rochester Climate March in Washington Square Park for 3 hours Friday afternoon. She brought her trusty “How Green is Our Cuisine” display board to illustrate the facts about livestock’s effect on the environment. It was a…
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